|| NEWS || NEW PRICELESS COLLECTION in-store and online from 28 April 2009

The new Priceless collection from rock couturier Antony Price is available in-store and online from April 28.

Combining pastel shades with Antony's trademark elegant and sharp tailoring, the range of suits, shirts, ties and waistcoats draws on his close working relationship with such era-defining performers as Roxy Music and Duran Duran.

"I wanted to capture the lounge lizard/glam look and convey the feel of a long, hot summer," says Antony, whose debut collaboration with The Look Presents for A/W 08 proved a great success through Topman outlets.

Double-breasted jackets, pleated trousers, lightweight cotton suits, short-sleeved shirts and cap-sleeved tops are available in sun-faded tones which summon up 40s Hollywood tough-guys such as Humphrey Bogart and Robert Mitchum, while tight sharkskin and taffeta suits in electric green and vivid purple transpose Soul Brother 60s style via Bryan Ferry in the 80s to the present day. ||

With rock & roll in its DNA, The Look Presents is the fashion label fuelled by Paul Gorman's acclaimed book THE LOOK: Adventures In Rock & Pop Fashion.

Last year we unleashed three collections from designers who have reinvented their rocking aesthetic for the 21st Century:

• Autumn/Winter 08: Priceless by Antony Price - glamorous men's-wear
  collection of suits, shirts, coats and tie
• Summer 08: Nigel Waymouth of Granny Takes A Trip - darkly psychedelic
  and graphic tops
• Spring 08: Wonder Workshop - wild rock & roll t-shirts

The Look Presents is part of THE LOOK portfolio, which also includes the internationally recognised blog and a calendar of high-profile events.

“...iconic artwork for the
Iggy in all of us...”
WONDER WORKSHOP

“...sepia and flouro...
darkly psychedelic graphics...”
NIGEL WAYMOUTH

“...masculine suits with sensuality and strength...”
ANTONY PRICE

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